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In my house everybody has their own toothpaste. We all buy our own brand and we're proud of the choice we make every time we refill our toothpaste supplies. And this is generally just fine, if it weren't the case that my supplies have to be refilled more often than the others'. No, I am not a…

photo from foamcow on Flickr One of the most recent posts of Johnny B. Truant on Copyblogger talks about marketing, desire and smart stuff kids do.Reading that I just want to make a short note: advertisers and marketers should be happy we have so many layers and that we get tangled into our own…

And how to face them. As a small business owner I am sure you don't have much time. You do or you want to do everything and it just seems impossible. There's so much you want to learn, so many people to meet, so many ideas to develop. Getting yourself organized might help. Here are three reasons why…

And how it can make the difference between happy and irritated clients Photo by Last Monday I got at work a bit late. And a bit upset. That morning, I went in the metro; it looked just like another boring metro traveling day. Well it was not, 'cause one of the machines took my metro card, chewed…

Do you want to get the best out of Qapacity? Today the subject of our newsletter was to put yourself in your clients' shoes for a change and see your website in particular and your web presence in general through their eyes. We've made a list with the ultimate tips for promoting your services…

My 5 years old cousin is the silent, shy type. He is also really bad at finger painting. When we started playing with paint, his parents told me (he was there too): He can't draw, he doesn't have any creativity or talent whatsoever.And in the beginning he didn't even want to do it. He's 5 and he…

  Almost a month ago I asked people in LinkedIn if they know what are the best social places for a dentist to be in nowadays. There was a very interesting answer I got that said “I represent a dentist and he would not take the time for social media. We built a beautiful website that he sends…

Do you have a small business related to traveling? A small hotel, a guest house, a holiday rental business? Do you own or manage a restaurant, a cafe or a bar? Are you a tour guide, a photographer? Do you own a travel agency? A rent-a-car business?Then you should make a profile, engage with people…

For some being social online is something natural: they like to share, vote, engage in discussion threads and love posting useful answers on forums. Others are very careful about the things they put online, they like their privacy and don't feel the need to broadcast what they eat at noon, what goes…

As a freelancer or a small business owner you can't just hide from the on-line world. “You're not online, you don't exist” they say. Dare you say they're wrong? If you do build a website, then make it worthwhile. Make it useful. Make it convincing. Add info people might need to be convinced to…